A Facebook contest for South Korea
Defying the odds of engagement in Asia
Design by Eliza Leung
Project in Brief
Marina Bay Sands, Las Vegas Sands' property in Singapore, wanted to grow its South Korean followers with a Facebook contest. My colleague proposed a four-step game where users liked and retweeted the contest for a chance to win a stay at the resort. And this is what I designed.
Role
art director
The Highlights
This is the playful and visually-rich contest I designed. We enjoyed better-than-anticipated results, including:
- high Facebook-page growth
- high, organic engagement
- low cost per like
Reference
Download the original Facebook contest.
