Showing Europe understands Asia
When surprise assignments become gifts
Malaysia's Maybank in Singapore's financial district.
Raymond Low
Project in Brief
I was given this photo shoot on my first day of work – site, model and photographer unseen.
Our goal was to develop wonderful shots for a Wincor Nixdorf customer report, helping a global audience understand our ATM deployments and life in Asia.
Role
art director
The Highlights
I encouraged our wonderful photographer to visually broaden his shots. I directed him to capture context of:
- our ATMs in Maybank's branch
- Singapore's financial district
- Singapore life
Reference
Download the Maybank report.
