An App for a Luxury Resort in Asia
Harnessing the power of small, temp teams
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The mobile app.
Project in Brief
Marina Bay Sands (Las Vegas Sands' resort in Singapore) needed an app to advertise its hotel and restaurant specials, as well as a way to guide visitors around its luxury shopping mall and waterfront spaces.
Role
content lead
The Highlights
- I led a small Singapore/China team to test and populate Marina Bay Sands mobile app
- I headed a team which collaborated on internal and external launches (e.g. a YouTube instructional video, digital ads, internal event)
- I gave and accumulated feedback for HQ regarding user-experience issues to be solved in future releases