An App for a Luxury Resort in Asia

Harnessing the power of small, temp teams

The mobile app.

Project in Brief

Marina Bay Sands (Las Vegas Sands' resort in Singapore) needed an app to advertise its hotel and restaurant specials, as well as a way to guide visitors around its luxury shopping mall and waterfront spaces.   


Role

content lead


The Highlights


  • I led a small Singapore/China team to test and populate Marina Bay Sands mobile app
  • I headed a team which collaborated on internal and external launches (e.g. a YouTube instructional video, digital ads, internal event)
  • I gave and accumulated feedback for HQ regarding user-experience issues to be solved in future releases